With the election quickly approaching, it’s more important than ever to register to vote if you haven’t already and create voting plans and back-up plans (you can still vote in person if your mail-in ballot arrives late or has an error, after all). It’s also a great time to donate to the political campaigns and organizations you care deeply for. To further encourage that, an anonymous group of people in the beauty industry has gathered to create a brand that revolves around an unlikely influencer: Joe Biden.
You read that correctly: Biden Beauty, a Joe Biden-themed makeup brand, debuted online on September 30. The brand is not officially tied to the Biden/Harris presidential campaign but does aim to raise money in support of it. One hundred percent of the proceeds from its first product launch will be donated to the Democratic National Committee, which aids Democratic political candidates like Biden.
The brand’s first and sole beauty product is the Biden Beat Makeup Sponge, a $20 blue sponge with pointed ends on either side and a deep groove in the middle for grip. It also sells a $46 Biden hoodie, a $15 tote bag that reads “America Is Beautiful,” and an $8 pack of Biden-themed buttons and stickers.