These Are Fashion’s New Heirlooms

Pink-Gold Reverso

The Jaeger-LeCoultre Reverso was released in 1931 with an ingenious swivel case, designed to protect the face during polo matches. The iconic silhouette hasn’t changed since ($13,600).

Metallic Shopping Bag

Telfar sells thousands of shopping bags in seconds on drop days, because the It bag of a generation represents an alternative to a fashion system built on wealth and exclusion (medium, $202; small, $150).

The Perfect Jean Jacket

The only thing more exciting than Gap’s mega partnership with Kanye West is the brand’s renewed focus on its classic denim jacket, which ruled the ’80s ($248).

Artisanal Button-Down

At Parisian casualwear label Casey Casey, a shirt is not done once it has been stitched up. Take this simple white button-down, which is heavily washed in salt water to give it a smooth, papery hand ($550).


With an elegant sartorial pattern and a heavy-duty water- and windproof fabric, Herno’s down puffer will have you stoked by the first sign of snow for years to come ($980).

18K Aviators

You’d better hope your progeny need glasses, because Cartier eyewear is as timeless as the house’s watches and rings ($1,095).

Heavy-Duty Loafers

J.M. Weston restores over 10,000 pairs of old Westons at its Limoges factory every year. So don’t hesitate to put this triple-sole loafer through the daily grind ($1,175).

A version of this story originally appeared in the October 2020 issue with the title “Fashion’s New Heirlooms.”

Photographs by Martin Brown
Prop stylist: Stella Rey at Mark Edward Inc.

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