People who are working from home are still getting dressed up from the neck up for videoconference meetings, and Signet Jewelers Ltd. Chief Executive Virginia Drosos says earrings and pendants are selling as a result. But the jewelry category is expected to take a hit in 2020 due to COVID-19.
Drosos told MarketWatch that “Zoom-worthy jewelry” and bridal pieces like engagement rings continue attract consumers during the pandemic.
“Consumers are buying jewelry that represents the times,” Drosos said, highlighting things that are top-of-mind for consumers these days like good health and strong relationships. “We aren’t celebrating by going out to dinner or on a big vacation so buying something that memorializes where we are is important to people.”
Many shoppers, even those buying jewelry, are heading to e-commerce sites to make a purchase or do research. “Jewelry is a category that has moved slowly to