YouTube shopping could be the next big thing

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  • A new report suggests that a YouTube shopping feature is on the way.
  • Google admitted that it is testing a form of tagging products at the moment, but wouldn’t say more.
  • Allegedly, Google might be moving to make YouTube a one-stop-destination for all your shopping needs.

If you watch enough YouTube videos, you’ll eventually hear a creator say something like, “I’ll put a link to this product I’m using in the description.” Wouldn’t it be way easier if the link appeared right on the screen?

Related: Here are all five YouTube apps and what each of them do

Apparently, that might be in the works. According to a report from Bloomberg, Google is working on developing a YouTube shopping tool. Theoretically, it would make it easy for creators to link to products directly in videos. They (and Google, naturally) would then earn a commission from those purchases.

Google admitted

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Google Plans to Make YouTube a Major Shopping Destination

(Bloomberg) — Every toy, gadget and good you see on YouTube could soon be for sale online — not on Amazon, but right on YouTube itself.



a close up of a person using a laptop computer: The logo for YouTube Inc. is displayed on a laptop computer in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.'s Google is offering new tools and audience statistics specifically for advertising on TV - screen space where YouTube has trailed cable channel.


© Bloomberg
The logo for YouTube Inc. is displayed on a laptop computer in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.’s Google is offering new tools and audience statistics specifically for advertising on TV – screen space where YouTube has trailed cable channel.

The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then be linked to analytics and shopping tools from parent Google.

The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people familiar with

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Google wants to turn YouTube into QVC with new shopping features

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QVC

A fresh report from Bloomberg details Google’s new plan to squeeze even more revenue out of YouTube, which is already a $15 billion-a-year business. Google apparently wants to turn YouTube into a shopping destination, where viewers can watch things like product unboxings, makeup, or cooking videos and immediately buy featured products directly through YouTube.

The report says YouTube is currently “testing these features with a limited number of video channels” and “[t]he goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on, and buy directly.” The company is asking creators to tag items featured in videos through a new piece of software that can be used for analytics and purchasing. Apparently, YouTube has been testing shopping features for a while now. Bloomberg’s report says, “Late last year, YouTube began testing a similar Shopify

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YouTube shopping to become a reality soon! Google has a plan

Every toy, gadget and good you see on YouTube could soon be for sale online —not on Amazon, but right on YouTube itself.

The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then be linked to analytics and shopping tools from parent Google.

The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people familiar with the situation. The company is also testing a new integration with Shopify Inc. for selling items through YouTube.

A YouTube spokesperson confirmed the company is testing these features with a limited number of video channels. Creators will have control over the products that are displayed, the spokesperson said. The company described this as an experiment and declined to share more details.

The

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Google Tries to Turn YouTube Into a Major Shopping Destination

(Bloomberg) — Every toy, gadget and good you see on YouTube could soon be for sale online — not on Amazon, but right on YouTube itself.



a close up of a person using a laptop computer: The logo for YouTube Inc. is displayed on a laptop computer in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.'s Google is offering new tools and audience statistics specifically for advertising on TV - screen space where YouTube has trailed cable channel.


© Bloomberg
The logo for YouTube Inc. is displayed on a laptop computer in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.’s Google is offering new tools and audience statistics specifically for advertising on TV – screen space where YouTube has trailed cable channel.

The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then be linked to analytics and shopping tools from parent Google.

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The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people

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Diana at Home! YouTube Star, 6, ‘Excited’ to Launch Her Own Line of Toys and Clothing for Kids

It’s officially Halloween season — and Diana has got kids covered.

The 6-year-old YouTube phenom and star of Kids Diana Show has partnered with Pocket.watch to launch a brand-new line of toys and clothing for kids at Walmart, to go perfectly with her favorite holiday.

Targeted to children ages 3 and up, the Love, Diana kids line “will feature a full spectrum of colorful outfits, dolls, plush toys, hair accessories, jewelry and more — just in time for Halloween!” Diana’s parents tell PEOPLE.

The pieces in the collection “encompass the core characteristics of what our fans know and love about Diana: imagination, playfulness, creativity, empowerment and friendship,” they add. “Many of the colors and styles were inspired by Diana’s looks on the YouTube channel. In fact, the dolls were designed to resemble the animated version of Diana, which we recently debuted on our YouTube channel in a series called ‘Love,

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