ST. PETERSBURG, FL — Detox, Designer Resale Boutique made up for a slump in-store sales suffered after it was temporarily closed for 30 days at the start of the coronavirus pandemic selling its clothes through Instagram Stories.
Husband and wife co-owners Jake Walsh and Kylie Walsh started using Instagram to model their consignment shop’s clothes in February. The visuals excited customers who were bored at home during Florida’s statewide stay-at-home coronavirus order.
“We have a lot of success with posting things on our Instagram Story,” Jake told Patch. “During our closure, we took most inventory home and just modeled it on Instagram, and we also did a few consignments then.”
Jake said they maxed out their Instagram Stories every day, which many followers told them it was like watching the Home Shopping Network. Customers appreciated the Walshes providing exact measurements of the clothing items online since they were unable to