Sterling Ruby Weighs In on His Fashion Week Film, Building a Brand, and His ‘More Fears Than Hopes’ for the U.S.A.

What do you see as the benefits of participating in an organized Fashion Week and speaking to the fashion world?

I see the fashion world as somewhat parallel to the art world. This isn’t a complete or definitive statement, of course. Both art and fashion have hollow, empty aspects, but they also share brilliant, thoughtful moments. Some of my best friends operate within fashion, and more often than not, our interests and projects run through both worlds—conceptually, formally, politically, etc. As I continue to make work between genres, increasingly it’s about deciding what medium best serves the current iteration of an idea and how to maintain a sense of fluidity through these areas. Participating in an organized Fashion Week is an opportunity to commit to a specific context, one that is tied to wearability and the body. I appreciate the sense of occasion—it’s a moment for many different designers to

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