The timing of Amazon (AMZN) Prime Day this year marks “the unofficial official start to holiday shopping — which is pretty smart,” says Jessica Teich, Good Housekeeping’s products and reviews editor.
”This is definitely going to be the longest holiday shopping season we have seen,” Teich told Yahoo Finance’s The First Trade.
The sales event for Amazon shoppers typically happens in July. However due to the coronavirus pandemic, it was pushed out to October 13 and 14 — ^ weeks ahead of Black Friday.
“Is Prime Day the new Black Friday? One thing is for sure, that Prime Day is absolutely changing the way that we’re shopping,” she added.
Shopping in October rather than up against the holidays avoids massive clog-ups surrounding the shipping windows towards the end of year.
Other retailers like Walmart (WMT), Target (TGT), Best Buy (BBY) and Overstock (OSTK) are holding their own special deals this
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