Savings.com Retail Index
Consumer Same-Day Purchase Intent
SANTA MONICA, Calif., Oct. 14, 2020 (GLOBE NEWSWIRE) — Savings.com (https://www.savings.com/) today released new research on the upcoming online holiday shopping season. The Savings.com Retail Index suggests this year’s e-commerce shopping will be the biggest and longest holiday shopping season ever.
The research, “Savings.com Retail Index: 2020 E-Commerce Holiday Shopping Season Earlier, Bigger Than Ever Before,” found that increased spending in advance of the holiday season started a month earlier that previous years.
“Traditionally, e-commerce experiences its seasonal low in mid-September between back-to-school spending and the beginning of holiday and fall spending. This year, which isn’t traditional in any fashion, the seasonal low happened in mid-August as if the holiday spending season will be a full month longer,” said Sara Korab, Retail Trends director at Savings.com. “In addition, with Prime Day and competing sales dominating this week, we expect