Amazon.com, Inc (NASDAQ: AMZN) has expanded its personal shopping service to include men.
What Happened: The e-commerce company’s existing $4.99 per month Personal Shopper by Prime Wardrobe plan now includes services for men, offering a variety of apparel, selected by a stylist, that match the shopper’s style and fit.
The service, available for Prime members in the United States only, will offer men items from labels such as Lacoste, Levi Strauss & Co. (NYSE: LEVI), and Amazon’s own Essential brand, TechCrunch reported Monday.
Items are shipped on a monthly basis to the buyer’s home on a trial basis along with a prepaid envelope for returns.
Why It Matters: Amazon told TechCrunch that “hundreds of thousands” of customers have created fashion profiles with the service since its 2019 launch.
The number of customers on a monthly basis runs in “tens of thousands,” the retail giant said.
The service mirrors Stitch Fix