Latinx beauty brand to know: Reina Rebelde Cosmetics

Reina Rebelde
Reina Rebelde

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If you haven’t heard of Reina Rebelde, get ready to get your full glam on.

Reina Rebelde is a Latinx-owned makeup brand that “celebrates Latinas’ unique cultural duality with high-quality products that bring out the pride in their heritage, the fierceness of their spirit and their unapologetic beauty.”

Launched in 2016 by Mexican-American Regina Mersen, Reina is an independently-owned Latinx cosmetics company. And while there are many Latinx fashion and beauty brands finally stepping into the spotlight, we can all admit that there is still a lot of work needed when it comes to representation.

Most recently, the beauty brand announced its partnership with Walmart, a

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6 Beauty Trends From Latinx Cultures

Jenna Brillhart and Jesse Blanner, HelloGiggles

With the Latinx diaspora expanding over 20 countries, “Hispanic” isn’t a one-size-fits-all term—especially when it comes to beauty and style. As Hispanic womxn, we’re challenging these narratives by embracing all aspects of our culture and choosing which ones are right for us. This Hispanic Heritage Month, HelloGiggles will be taking a deep dive into the beauty of our culture through Mi Cultura, Mi Belleza. We’ll be featuring essays about hair and identity, giving beauty tips from our abuelitas, highlighting the unique style of the Afro-Latina community, and more.

Beauty trends within the Latinx community go beyond the latest TikTok fad or new lipstick launch. They’re enriched with culture, influenced by history, and are often passed down by generations from abuelitas to tías to nietas. And with so much richness within the Latinx beauty space, it’s important to highlight the different trends from across the

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