Tag: label

October 6, 2020

Will Amazon’s “Climate Pledge Friendly” Label Transform Online Shopping?

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Amazon recently announced a new climate initiative which allows customers to “see the Climate Pledge Friendly label when searching for more than 25,000 products to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world, such as reducing the carbon footprint of shipments to customers.”

We were pleased to learn of this announcement because we had called for a third-party certified climate label from Amazon about a year ago in Forbes.com.  But for the label to become a gamer changer, Amazon needs to make the climate-friendly option visible on its website.

Three Prongs of Decarbonization

How does Amazon’s new initiative fit the big picture on climate action? Think of three pillars

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October 4, 2020

Future proof clothing: will this label protect you from Covid? | Fashion

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Vollebak, a British clothing label for adventurous men with disposable incomes, aims to make products so simple and arresting that they can be pitched in two or three words. Take the Indestructible Puffer, a jacket claimed to be 15 times stronger than steel and pretty well impossible to rip. Or the 100 Year Hoodie, which would survive a blowtorching or a trip down a volcano, if that’s how you spend your Sundays. Or the Garbage Watch, a timepiece inspired by WALL-E and the Pompidou Centre in Paris, and made from off-cuts of the 50m tonnes of electronic waste produced globally each year.

“We judge a lot of things by, ‘Can I explain it to my kid?’” says 41-year-old Nick Tidball, who founded Vollebak in 2015 with his identical twin brother, Steve. “And now I can explain all of our ideas to our children. Because if they don’t get it,

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October 3, 2020

Parisian label AMI parades models by the Seine for fashion week

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PARIS (Reuters) – French fashion label AMI pushed the boat out for its latest fashion show in Paris on Saturday – hosting its catwalk display on the banks of the Seine river at dusk.

The brand, founded just under 10 years ago by designer Alexandre Mattiussi, is one of a reduced number presenting collections with physical events this season, after some labels opted for digital displays and videos for Paris Fashion Week.

Models, including some regular Parisians, paraded AMI’s latest looks on the quay by the river, as guests looked on from a barge, surrounded by Paris’s romantic bridges where passersby stopped to watch. Multiple screens inside the boat allowed the audience to have a closer look at the runway.

The collection was the first major womenswear one for the brand, which first erupted on the scene with men’s clothing.

Looks included long black dresses, beige suit ensembles, checkered shorts

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