Oct. 13 (UPI) — Occurring later this year due to COVID-19, Amazon’s Prime Day began on Tuesday amid direct competition from other retailers that have accelerated the arrival of the holiday shopping season by a few weeks, experts say.
Usually held in July, Prime Day will last through Tuesday and Wednesday. Amazon said it’s spending more than $100 million on promotional activities to aid small businesses and attract new customers during the two-day sale.
Prime Day is available to shoppers in the United States, Britain, the United Arab Emirates, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria and Australia.
Competitors including Walmart, Best Buy, eBay, Target and Macy’s have also rolled out big sales to compete with Amazon, transforming this week into an unofficial launch of the holiday shopping season — which typically begins with Black Friday on the day after Thanksgiving.
Amazon’s move to