Retail Index Predicts Online Holiday Shopping Season to Be Earlier and Bigger Than Ever Retail Index

Consumer Same-Day Purchase Intent
Consumer Same-Day Purchase Intent
Consumer Same-Day Purchase Intent

SANTA MONICA, Calif., Oct. 14, 2020 (GLOBE NEWSWIRE) — ( today released new research on the upcoming online holiday shopping season. The Retail Index suggests this year’s e-commerce shopping will be the biggest and longest holiday shopping season ever.

The research, “ Retail Index: 2020 E-Commerce Holiday Shopping Season Earlier, Bigger Than Ever Before,” found that increased spending in advance of the holiday season started a month earlier that previous years.

“Traditionally, e-commerce experiences its seasonal low in mid-September between back-to-school spending and the beginning of holiday and fall spending. This year, which isn’t traditional in any fashion, the seasonal low happened in mid-August as if the holiday spending season will be a full month longer,” said Sara Korab, Retail Trends director at “In addition, with Prime Day and competing sales dominating this week, we expect

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Holiday shopping season is starting earlier than ever

As shoppers prepare to welcome Halloween, the Black Friday deals have already arrived.

Major retailers including Target, Best Buy and Walmart are offering Black Friday prices at the same time as Amazon Prime Day on Oct. 13 and 14, the e-commerce company’s two-day shopping event.

“Prime Day is a shopping holiday,” said Best Buy CEO Corie Barry in an interview with NBC News. “That means lots of people are looking for great deals during the shopping holiday and we feel like it’s really important for us to play a role.”

Best Buy announced on Thursday dozens of deals on Oct. 13 and 14 from its yet to-be-released Black Friday ad, including a 70-inch Samsung 4K Smart TV for $529.99. Walmart is launching an online-only Big Save Event two days before Prime Day through Oct. 15. Target Deal Days will run during Prime Day with deep discounts across electronics, home, and

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Why you should start your holiday shopping earlier

As your Smart Shopper, it’s my goal to help you save money.

I know — it’s not even Halloween yet, but we need to talk about holiday shopping. It’s vital to plan now if you’re buying gifts so you don’t run into inventory issues or shipping delays. Or shipping deadlines and surcharges.

Sarak Skirboll, the shopping and trends expert at RetailMeNot, a website known for its online coupons and codes, shared their recent survey findings.

Not only are more people planning to shop online this year, but what they’re shopping for is different.

“So, in the past, we’ve seen the rise of experiential gifts. Things like going to the spa, cooking classes, travel, and concert tickets. That’s not happening this year.” Sara said. “What we’re seeing this year are going to be the rise of tangible gifts. Think electronics, clothing, shoes and accessories.”

Themed gifts will also be popular, such

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Holiday shopping is starting earlier than ever, experts say

While Black Friday is typically considered the kick-off for holiday shopping, 2020 will be a little different — experts say retailers are starting their sales early.

How early? For some, October.

“Black Friday was always about being first,” Michael Brown, a partner at consulting firm Kearney, told CNBC. “But Black Friday is not going to be the launch of the holiday season this year. … It will happen softly over the next month or so.”

Earlier this year, Amazon said it would push back its annual Prime Day sales event — typically held in July — in an effort to keep employees safe during the COVID-19 pandemic. Amazon announced last week that Prime Day 2020 is slated for Oct. 13 and 14.

Not long after the news broke, other retailers announced major sales during the same time frame, McClatchy News previously reported.

Target’s Deals Days event will take place on

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Pandemic pushes start of holiday shopping earlier than ever

NEW YORK (AP) — Add last-minute holiday shopping to the list of time-honored traditions being upended by the coronavirus pandemic. Retailers are kicking off the holiday season earlier than ever this year in hopes of avoiding big in-store crowds and shipping bottlenecks in November and December.

Stores like Best Buy, Macy’s, and Target typically offer their biggest Black Friday deals over Thanksgiving weekend, but now they’re starting them in October so people don’t crowd their stores later, creating a potentially dangerous situation during a pandemic.

And with more people expected to shop online, retailers are trying to avoid a rush of orders closer to Christmas, which could lead to late packages and more expensive shipping. Many had a hard time keeping up with the surge in buying when shoppers were locked down in their homes during the early days of the pandemic. Even Amazon, which has spent 25 years building

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Amazon Prime Day and earlier holiday shopping will ding Black Friday, Cyber Monday

It’s beginning to look a lot like holiday shopping season even though it’s not Halloween. You can thank evolving shopping habits, COVID-19, a delayed Amazon Prime Day, supply chain concerns, and crimped consumer and business budgets.

The moving parts are going to be enough to make Black Friday more of a 2020 retailing blip than the biggest shopping day of the year.

Simply put, the calendar is moving forward and households won’t have as much to spend. The winners will be Amazon, which is likely to deliver its biggest fourth quarter in history, and retailers such as Walmart, Best Buy, and Target that have mastered buy online pickup in-store and other digital sales tactics.

In addition, Amazon’s rivals are all planning sales around Prime Day. Those moves will just create a flywheel of demand that’ll minimize the importance of retail’s big holiday shopping days.

Consider some data on holiday

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Holiday Shopping Season Starts Even Earlier, With Target, Amazon Holding Big Sales

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Target said this season will “feature nearly one million more deals than last year.”

Joe Raedle/Getty Images

On the retail calendar, Christmas now comes before Halloween.


announced that Target Deal Days are returning as a kickoff to the holiday shopping season—the same days that


com is running its Prime Day promotion.

On Tuesday, Target (ticker: TGT) said Target Deal Days would take place on Oct. 13 and 14, and feature digital deals “on hundreds of thousands of items, more than double last year.” Almost all the products will be available for curbside or in-store pickup, options that have seen huge growth during the Covid-19 pandemic.

The news comes a day after (AMZN) announced its Prime Day sale on those days. The annual promotion usually takes place during the summer, but was delayed because of the Covid-19 pandemic.

It is no coincidence that Target is

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