Asos counts cost of maintaining social distance from fast-fashion rivals

Talk about social distancing. Asos is working overtime to stay aloof from its online rag trade rivals. Fast fashion has long been bedevilled by accusations of waste and exploitation. Aim-quoted Boohoo is combating allegations of sweatshop practices among suppliers in Leicester. Aim-quoted Asos, which also sells cheap togs for twenty quid to twenty somethings via its website, is doing its best to set itself apart. 

Nick Beighton, chief executive, drove home his message about sustainability repeatedly on Wednesday: Asos looked after its suppliers, paid its employees properly, was mindful of waste and treated its workers “correctly”, he said. And while 98 per cent of Asos gear is made overseas, the group knows exactly where its products come from and who made them. Mr Beighton even went so far as to suggest that Asos would contemplate swapping its home on the junior market — often described as a wild west —

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Social Distance In Style In This Luxury Former Cold War Bunker In London

Do unusual homes require a different kind of sales marketing? The owner of this converted Cold War bunker in northwest London clearly thinks so.

The sales particulars for this 10,000-square-foot concrete house describes it as a “pandemic refuge”, and says that it anticipates buyers from the following categories: “a secretive businessman, celebrity avoiding paparazzi, young or old playboy, trophy hoarder, car collector, original thinker, eccentric intellectual.”

The owner, rather than the selling agent, came up with the quirky description, according to a spokesperson for FW Gapp, the estate agency selling the grade II listed property, which is on sale for $12.9 million and lies in the suburb of Mill Hill.

The Cold War relic, once part of

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