The Coupon Bureau and Hedera Hashgraph Move to Next Phase in Delivering Universal Digital Coupons

DALLAS, Sept. 24, 2020 /PRNewswire/ — The Coupon Bureau (TCB), a non-profit, industry managed coupon data exchange technology platform that works with many of the largest consumer product goods (CPG) manufacturers and retailers, has moved into the next phase of development of its Universal Positive Offer File, which will leverage the Hedera Consensus Service (HCS) to create a universal digital coupon for the retail industry. The new universal digital coupon will provide a standardized and secure mechanism for coupon distribution by utilizing a singular centralized database of offers, which can be used across paper, mobile, or online commerce.

“The COVID-19 outbreak has required the coupon and retail industry to find innovative ways to meet consumers’ changing behavior, especially in the context of dramatically rising e-commerce sales and online deliveries,” said Brandi Johnson, CEO of The Coupon Bureau. “There has never been a more urgent need for a universal

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