RANCHO SANTA FE, Calif., Oct. 1, 2020 /PRNewswire/ — Today officially marks the kick-off of the 22nd Annual Home 4 the Holidays campaign, sponsored by Blue Buffalo. To celebrate, next week the big hearted pet food company is providing animal rescue organizations and shelters on both coasts of the country, a very special holiday gift. For the third year, Blue Buffalo, the title sponsor of the Helen Woodward Animal Center-originated campaign, will unload a massive amount of free pet food to San Diego and New York City rescues. At the same time, Naturally Fresh will also provide free pallets of their premium kitten litter.
Since its start, Home 4 the Holidays has helped place more than 17 million pets (from over 4,000 participating global rescue partners) into loving homes. The program seeks to encourage families to find their four-legged family members at a shelter, rather than a pet