When Justin Bieber said “I do” to Hailey Baldwin, he decided to gift himself. He flashed a yellow-gold Audemars Piguet Royal Oak watch on Instagram worth roughly $50,000.
When Angelina Jolie tied the knot with Brad Pitt, she presented him with a 1952 Patek Philippe platinum chronometer worth as much as $4 million.
Queen Elizabeth II also clocked in with the perfect wedding present. She gave Princess Diana an elegant Vacheron Constantin diamond bracelet watch to mark her marriage to Prince Charles — the same timepiece the queen received as a gift on her own wedding day in 1947.
But it’s not just celebrities who rely on watches to get them to the church on time. Keepsake pieces (from your parents, your partner or yourself) have become a popular wedding present across income levels, according to Paul Boutros, head of watches for the Americas at auction house Phillips.