Three beauty enthusiasts offered the chance to create e.l.f.’s new music-inspired beauty collection
Event includes mentor partnership with Girls Inc.
e.l.f. Cosmetics is celebrating emerging makeup enthusiasts and the power of music for its fifth annual Beautyscape event, lending the opportunity to learn, grow, compete and collaborate alongside other up-and-coming creators.
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Tove Lo (Photo: Business Wire)
Featuring Grammy nominated global superstar Tove Lo, Beautyscape 5.0: The Remix offers beauty’s rising stars a once-in-a-lifetime chance to help build a cosmetics and skincare collection that will be sold through a national retailer. There will be three final winners who will be picked by a panel of judges and e.l.f.’s community.
Tove Lo will lend her unique point of view on beauty, as she will lead one of three lucky winners in creating products inspired by the self-expression and moods derived from her music. “With a deep passion to explore the depths of my imagination, music has become a great release for my own e.l.f.-expression,” said Tove Lo. “Beautyscape provides a special opportunity for beauty lovers to spark creativity by blending both worlds, beauty and music, together.”
In partnership with Universal Music Group and Brands (UMGB) e.l.f. also recently tapped rising Latin music star, Pitizion, and critically acclaimed R&B songstress Tiana Major9, to lead the creation of the other product collections with two winners, as well as participants from Girls Inc., a non-profit organization inspiring all girls to be strong, smart and bold. The Girls Inc. alumnae will also have the opportunity to be mentored by e.l.f. business leaders, while gaining experience and advice from e.l.f. Cosmetics’ marketing, creative and sales teams.
“Through our signature Beautyscape event, we want to empower emerging creators to push the boundaries of beauty even further while inspiring the next wave of rising stars,” said Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty. “Tove Lo, Pitizion, and Tiana Major9 are bringing new energy and a new focus to Beautyscape 5.0 where beauty intersects with music in extraordinary harmony.”
Additionally, this year’s Beautyscape will include a series of innovative, digital classes for the winners and Girls Inc. alumnae. Lead by self-taught chef and culinary distrupter Kia Damon, founder of 305 Fitness Sadie Kurzban, and celebrity makup artist Michael Anthony, the classes will teach cooking, movement and makeup techniques to further drive inspiration
“e.l.f. is a company that aligns well with our values and mission of inspiring all girls to be strong, smart, and bold. Both e.l.f. and Girls Inc. have a longstanding history that includes mentorship, community service, and support at local chapters. We are grateful for this opportunity for our Girls Inc. alumnae, and we look forward to continuing our joint efforts of lifting up their voices and making sure they are heard through this year’s Beautyscape event,” said Dr. Stephanie J. Hull, Girls Inc. President & CEO
Keep up with Beautyscape 5.0: The Remix at www.elfcosmetics.com/beautyscape or visit us on Instagram, Facebook, Twitter, and TikTok for updates.
About e.l.f. Cosmetics:
Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at leading retailers such as Target, Walmart and Ulta Beauty, and has a growing international presence.
Learn more by visiting www.elfcosmetics.com
About Tove Lo:
Tove Lo is a Grammy and Golden-Globe nominated Swedish singer and songwriter, known for her unique voice and multiplatinum pop hits. Her 2014 full-length debut, Queen of the Clouds, reached platinum status and yielded “Talking Body,” “Moments,” and the quintuple-platinum smash “Habits (Stay High),” which peaked at #3 on the Billboard Hot 100. She lent her inimitable voice to Charli XCX’s “Out of My Head” with Alma as well as to the platinum Nick Jonas hit “Close” and Flume’s gold-certified “Say It” as well as dance chart-toppers such as Alesso’s “Heroes,” Major Lazer’s “Blow That Smoke,” and Lucas Nord’s “Run On Love.” 2016’s Lady Wood bowed at #11 on the Billboard Top 200 as its lead single “Cool Girl” clocked upwards of 800 million streams. The sequel, Blue Lips (Lady Wood Phase II), landed on Rolling Stone’s “20 Best Pop Albums of 2017.” Additionally, the seismic single “Bitches” [feat. Charli XCX, Icona Pop, Elliphant, & ALMA] represented a watershed moment for women empowerment in pop. Tove brought together some of the best and brightest female songwriters and artists (and closest friends) and delivered a statement that proved inescapable. In 2019, she released her fourth full-length, Sunshine Kitty, which represented a new season for Tove marked by a reclamation of confidence, hard-earned wisdom, more time, and a nascent romance.
Colombian singer, songwriter Pitizion writes hits across multi-genres including pop, urban, and rap. Through her lyrics she tells the story of her life and other powerful messages, captivating her audiences globally. She released her first EP “La Piti” in 2020 which has already received over 20 million streams via Spotify and the focus track, “No Pasa Nada” ft. Greeicy garnered over 10 million combined streams. Pitzion has also trended multiple times across social media. First was the #LaPitiChallenge, a songwriting competition that raised awareness about the pandemic. She was also joined by various artists from around the world and resulted in “Cura Y Amenaza” (“Cure and Threat”), adding bits of this to the final track which had over 2 million hits even before its release. She is currently one of the most trending artists on TikTok inspiring over 800,000 TikTokers to users to use her song “Ella” and has reached over 4 million likes. ELLA REMIX, released on PREMIOS JUVENTUD 2020 get #9 Youtube Global trend including Trending in 16 countries.
About Tiana Major9:
Tiana Major9 roots her bold blend of future-facing R&B, enduring soul, and hip-hop attitude in boundless jazz eloquence twisted up with saucy East London inflection and a touch of Jamaican spirit. Acclaimed by Flaunt, Vice, Wonderland Magazine, Billboard, and Complex and streamed over 20 million times to date, the UK-born singer and songwriter hones a classic style through a contemporary prism on her debut for Motown Records. In 2019, she grasped for critical mass. Tiana dropped Rehearsal @ NINE EP, her debut project and lent her voice to “Rainfall” from Stormzy’s Heavy Is The Head later that year. To close out the year, she joined forces with EARTHGANG for “Collide” from Queen & Slim: The Soundtrack. Not only did it exceed 9.4 million Spotify streams in a few months’ time, but she also performed the collaboration alongside the duo on the Late Show with Stephen Colbert, at the Soul Train Awards ’19, and at Billboard “Women In Music.” She kicks off her next chapter with the single “Think About You” which is featured on her latest 6 track EP “AT SIXES AND SEVENS”. An eclectic project, “Think About You” Incorporates simmering reggae grooves into a smoky soundscape from producer Wavsdntdie, she carries an impassioned and irresistible refrain with raw longing.
About Girls Inc.
Girls Inc. inspires all girls to be strong, smart, and bold through direct service and advocacy. Its comprehensive approach to whole girl development equips girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent. These positive outcomes are achieved through mentoring relationships, girls-only safe spaces, and research-based programming. Informed by girls and their families, Girls Inc. also advocates for legislation and policies to increase opportunities for all girls. Learn more at girlsinc.org.
View source version on businesswire.com: https://www.businesswire.com/news/home/20200930005274/en/
Melinda Fried, e.l.f. Beauty
Business Media Inquiries:
Brittany Fraser, ICR, Inc.
Consumer Media Inquiries:
Liza Suloti, SHADOW