PLEASANTON, Calif., Sept. 29, 2020 /PRNewswire/ — Today, global branded payments provider Blackhawk Network announced it has launched its Issuance and Program Management Solution, which enables brands to fully outsource their gift card and eGift programs. With omnichannel distribution, gift cards can drive new customer acquisition and brand awareness, increased shopper frequency and spend, and larger basket sizes. By leveraging Blackhawk’s resources expertise, brands can optimize their programs while limiting their internal costs and support structure. This offering is an extension of the gift card services Blackhawk has long provided as a leader in first- and third-party gift card and eGift solutions. Adding eGift and gift card issuance to Blackhawk’s capabilities mix has created truly end-to-end services for its customers.
Blackhawk’s Issuance and Program Management Solution provides a holistic gift card program execution for brands with existing gift card programs; it can also support new gift card program launches