- Online jewelry startup Fenton launched in February 2019 to offer a “build-your-own” digital engagement ring service using ethically-sourced gemstones.
- The British firm says it has grown more than 40% month-on-month since lockdown in March and netted more revenue in its third quarter of 2020 than in the whole of 2019.
- In February 2020, Fenton raised a £1.9 million ($2.4 million) seed round from high-profile investors including Alex Chesterman, the founder property website Zoopla and used car marketplace Cazoo.
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Online jewelry startup Fenton launched in February 2019 to shake up the traditional market for engagement rings.
Conventionally, engagement ring shoppers stick to bricks-and-mortar jewelers — but Fenton brings a digital-first approach that it says undercuts traditional retailers by around three times.
With shoppers either unwilling or unable to head to physical stores and try on rings, they are seeking out digital options.