Artist Couture’s Angel Merino Opens Up About Representation in Beauty – E! Online

E! News: Why was it important for you to pay tribute to your heritage with the Caliente Collection?

Angel Merino: “We’ve been working on this collection for quite some time now, but I felt it was so needed during this time. We really need to amplify voices and really spotlight communities that haven’t been in the past. When I had my meeting with Sephora, when we pitched them my idea of this collection, they were super, super excited because they were like, ‘We have nothing in our environment that looks like this.’ I felt it was such a void that needed to be filled.”

E! News: Speaking of that, how does it feel to have a brand that adds representation and inclusivity to the beauty industry?

AM: “It’s amazing, and honestly, the most rewarding thing for me. The thing that I love the most is getting messages from people, saying

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Artist Couture’s Angel Merino On Representation in Beauty, His Mom’s Influence and More

Angel Merino is a force to be reckoned with in the beauty industry.

From launching his beauty brand Artist Couture before influencers and celebrities entered the space to encouraging individuality since the very beginning, it’s no wonder Angel is a social media sensation.

As for what sets the YouTuber apart even more? Angel understands and knows the importance of inclusivity.

Ahead of Hispanic Heritage Month (or Latinx Heritage Month as it has been referred to in recent years), the beauty mogul released a vibrant line of makeup products inspired by his Latinx heritage.

“For the longest time I wanted to do something where it felt super Spanish and Latinx,” Angel tells E! News. “It’s the first time I’ve done anything that highlights my heritage and my culture.”

The Caliente Collection features a wildly colorful eight-shade eyeshadow palette, a fiery red lipstick and two dazzling lip glosses. “These colors represent passion,

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Artist Couture’s Angel Merino Opens Up About Representation in Beauty

E! News: Why was it important for you to pay tribute to your heritage with the Caliente Collection?

Angel Merino: “We’ve been working on this collection for quite some time now, but I felt it was so needed during this time. We really need to amplify voices and really spotlight communities that haven’t been in the past. When I had my meeting with Sephora, when we pitched them my idea of this collection, they were super, super excited because they were like, ‘We have nothing in our environment that looks like this.’ I felt it was such a void that needed to be filled.”

E! News: Speaking of that, how does it feel to have a brand that adds representation and inclusivity to the beauty industry?

AM: “It’s amazing, and honestly, the most rewarding thing for me. The thing that I love the most is getting messages from people, saying

Read More