Quince launches out of beta with new ‘manufacturer-to-customer’ model

The retail landscape is shifting rapidly. While D2C brands have changed the way we shop, Quince is looking to change retail even more dramatically.

The brand, which raised $8.5 million in seed funding last year (and only revealed as much today), is looking to rethink the supply chain with its own line of 700 items including men’s and women’s apparel, accessories, jewelry and home goods.

After beta testing for a year as ‘Last Brand,’ Quince is launching with a new model called ‘M2C,’ or manufacturer to consumer.

The idea is that Quince goes directly to factories with designs for essentials — not overly patterned or branded items — with an order that can dynamically adjust each week based on demand. As orders start coming in, Quince can work alongside manufacturers to ensure they aren’t over or under producing on a specific SKU. The factory then ships directly to the customer,

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