Lubrizol Accelerator Program a thing of beauty to some brands as it helps companies develop new products

When Curan Mehra wanted to develop a concentrated hand soap pod that would dissolve in water and dispense as a foam, he contacted the Lubrizol Corp., best known for creating specialty chemicals for transportation and industry.

He and his father, Sanjiv, the CEO of EOS Products, a multinational skin care company, wanted to work with the 92-year-old, Wickliffe-based company’s new accelerator program, which helps startup beauty brands develop and manufacture new products.

While the Mehras had access to their own chemists and had never worked with Lubrizol, they felt the accelerator provided an advantage. Not only could Lubrizol’s chemists help create a formulation for the pod, but the company also provided testing and other resources to help bring a sustainable, new product to market.

“The team was very enthusiastic about the product,” Sanjiv Mehra said.

Brandon Ford, chief accelerator officer for Lubrizol Life Science, said he and his team, based

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