After more than half a year living in pandemic mode, it’s obvious that this holiday season is going to look a little different.
The pandemic has forced big retailers to make big changes to their holiday sales cycle, which will change how we shop this year. Amazon delayed its summer shopping holiday, Prime Day, due to the pandemic, then announced it for October 13 and 14. Large retailers like Walmart and Target followed, announcing similar sales to take place around the same time.
Some stores have announced they will offer deals at the level of Black Friday savings throughout November and December to reduce crowding and make sure customers get their shipped orders in time.
That stretches the holiday shopping season to 10 weeks, compared to a “normal” year when holiday sales ramp up around mid-November. This extra time may be helpful if you like to plan ahead