The Lobby is betting on video e-commerce to become ‘QVC meets TikTok’

  • The Lobby, an online marketplace where influencers post shoppable videos reviewing clothing and accessories, made its national debut on Tuesday. 
  • Founder Abigail Holt described The Lobby as “QVC meets TikTok,” with a particular focus on buzzy direct-to-consumer brands, including Solid and Striped, Girlfriend Collective, and Lunya. 
  • “Immediately we knew we needed to be more bullish on video because consumers want video,” Holt said. “We sensed people needed and wanted normalcy and connection … and thought a lot about how do we recreate that feeling.”
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In a world that now runs entirely on streaming platforms, The Lobby is hitching its wagon to video commerce as the next big big trend in online shopping. 

The Lobby — a digital marketplace described by founder and CEO Abigail Holt as “QVC meets TikTok” — rolled out nationally on Tuesday, bringing its feed of influencer-produced shoppable videos to

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