Why We Need to Stop Linking Beauty and Success With ‘Fair’ Skin

From depictions of ‘suitable’ marriage partners in Netflix series Indian Matchmaking to the on-going popularity of skin-lightening creams, colourism remains rife in certain communities. Here, writer Ayesha Muttucumaru details her complicated relationship with the word ‘fair’ – and why calling out shade bias is vital.



From Indian Matchmaking to the popularity of skin lightening creams, colourism is still rife. Here's why we need to about skin lightening creams


© Provided by Women’s Health UK
From Indian Matchmaking to the popularity of skin lightening creams, colourism is still rife. Here’s why we need to about skin lightening creams

They dropped the F-Bomb.’ From the moment my mum and I started watching Indian Matchmaking on Netflix, we felt it would only be a matter of time until the word that makes us wince like no other was uttered. The term in question? No, not a four lettered expletive, but something far more insidious. ‘Fair.’



a woman smiling for the camera: The author


The author

As you might know, the docu-series follows ‘Mumbai’s top matchmaker,’ Sima Taparia, as she helps a range of

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