Richardson startup Layerist launches jewelry styling service that anticipates what you want

Growing up in a family with three sisters, Hannah Brown, 37, is a little nostalgic about opening gifts with her siblings on Christmas morning.

She’d often order jewelry and accessories to match her sisters’ styles. But when the gifts arrived, they weren’t quite the color or quality she expected. Yet her mother was always able to pick out gifts she wasn’t expecting but ended up really enjoying.

Capturing that feeling of Christmas morning year-round is what Brown and her business partner, Kelsey Fraley, 33, want to create with their Richardson-based startup Layerist.co. The jewelry and accessory styling service launched its website last week.

“It would be really great if someone really knew our style, and could just send us a box of stuff, and we could try it on, hold it and see the quality,” Brown said.

The concept for Layerist is similar to the serendipity achieved by popular apparel

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