7 Common Shopping Mistakes to Avoid on Amazon Prime Day

Thanks to the Covid-19 pandemic, Amazon wasn’t able to have Prime Day in July this year, but from midnight pacific time on Tuesday, Oct. 13 through Wednesday, Oct. 14, the sale is on with exclusive discounts for Amazon Prime members. 



a close up of a plate: Amazon logo


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According consumer psychology expert Kelly Haws, like Black Friday or Cyber Monday, the idea with Prime Day is that Amazon “tries to throw a lot at a consumer to get them excited about this very limited time opportunity,” the Vanderbilt University marketing professor says.

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Given that, it can be challenging for consumers to navigate the sale without over-spending or buying things that they have no use for. So it’s important to be aware of how behave around sales and why, says Priya Raghubir, a marketing professor at New York University’s Stern School of Business who specializes in consumer behavior and psychology.

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How consumers can avoid fraud amid big sales week for Amazon, Walmart

  • With e-commerce surging during the coronavirus pandemic, Prime Day and the 2020 holiday season may be the perfect hunting ground for online fraudsters.
  • Business Insider spoke with Amazon’s former Director of Corporate Development Aaron Barfoot, who now serves as the chief financial officer of online security firm Forter. 
  • “Good online hygiene means paying attention and being alert,” Barfoot said. 
  • Visit Business Insider’s homepage for more stories.

It’s a potential nightmare for anyone who’s ever shopped online: checking your bank account or credit card statement to find that a cybercriminal has stolen your identity and run up a huge bill.

During Amazon’s two-day Prime Day sales event and the upcoming 2020 holiday season, that’s a scenario that could become reality for more shoppers than ever before. Former Amazon Director of Corporate Development Aaron Barfoot — who now serves as chief financial officer for online fraud prevention firm Forter — said that

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28 Best Amazon Prime Day Beauty Deals 2020: Foreo, Stila, Maybelline

No matter how strong your will is, it’s hard to turn a blind eye when it comes to beauty deals, and Amazon Prime Day beauty deals are no different. 

If you are a beauty aficionado – whether it’s makeup, skincare, or both – you’d know that prices can add up and quickly. (It doesn’t help that a lot of products have a fairly high price tag, to begin with.) If you want to curate your beauty cart and make sure you get everything on your wishlist for a fraction of the original price, we suggest you keep reading this article.

Here, we have rounded up all the Prime Day beauty deals you don’t want to miss out during these 48 hours of sale – including all-time favorite products from brands like Foreo, Anastasia Beverly Hills, and more. We highly suggest you make sure you check all of the “how-to-shop-Amazon-Prime-Day” boxes

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You can get up to 40% off gift sets this Amazon Prime Day

Amazon Prime Day is back for 2020, with tempting offers available on everything from beauty to tech for Prime members from 13-14 October. And, while we’re taking the opportunity to invest in top-rated appliances for less and stock up on our favourite skincare products, we’re also thinking ahead to Christmas.

Amazon is offering up to 40% OFF gift sets from top brands, including Dove, Cath Kidston, Sanctuary Spa and more, which would all work perfectly as Christmas presents for your loved ones this year.

From skincare to haircare, there is bound to be a beauty gift set that will please this Christmas, but don’t forget to check out our full edit of Christmas gifts on offer this Amazon Prime Day too, including everything from electric toothbrushes to Nespresso coffee machines, all on sale.

And, if you’re buying for the kids, then make sure you check out our pick of

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Amazon Prime Day: Best Men’s Clothing Deals

Looking for great deals on men’s clothing? Amazon Prime Day is officially here with mega markdowns on a variety of fashion essentials for guys’ fall and winter wardrobes.

The annual shopping event is offering discounts on men’s clothing including jeans, slacks, chinos, sweatpants, shorts, fleece pullovers, dress shirts, suits, turtlenecks, winter coats, T-shirts, scarves, sweaters, gloves, hoodies and sweatshirts, undershirts, outerwear, boxers and sleepwear. Find deep discounts on pieces from Champion, Levi’s, Under Armour, Tommy Hilfiger, The North Face, Adidas, Eddie Bauer, American Apparel, Timberland, Wrangler and lots of others brands participating in Prime Day, which is running from Oct. 13-14 after being delayed due to the coronavirus pandemic. The two-day sale gives early bird holiday shoppers access to price cuts more than a month before Black Friday and Cyber Monday.

Held exclusively for Prime Members, the mega sale also includes discounts on electronics, home decor, women’s clothing, kids’ clothing,

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16 Secondhand Fashion Finds For The Amazon Prime Day-Averse

We love Amazon Prime Day as much as the next bargain hunter, but what a lot of shoppers forget about this time of year is that there are other ways to save right now. Instead, in the world of secondhand shopping, every day is something of a sale day. And while your pre-loved buys might not arrive in two days time, they also won’t add to the climate crisis, which, if you ask us, is reason enough to consider this method of scouting a deal. At resale retailers like Vestiaire Collective, Thrilling, The RealReal, and more, saving money is the norm, rather than a two-day event. There, items that are seeking a second chance in someone else’s wardrobe — or, in some cases, still with tags — are aplenty. And, as an added incentive to shop used rather than new, many items on these secondhand sites are further marked down

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Amazon Prime Day 2020 Gaming Deals

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Nintendo Switch Black Friday deals 4x3



Alyssa Powell/Business Insider


Amazon Prime Day 2020 has arrived, delivering hundreds of gaming deals with it. Whether you’re looking for discounts on controllers, games and accessories, or looking for a monitor, mouse or keyboard to upgrade your gaming PC, Prime Day offers some of the best gaming deals of the year.

We’re already seeing deals on games and accessories for the year’s most popular gaming console, the Nintendo Switch. Prime Day 2020 arrives less than a month before the launch of the PlayStation 5 and Xbox Series X|S consoles, so don’t expect many PlayStation 4 and Xbox One deals.

Popular PC gaming companies like Razer, Logitech, and SteelSeries are also known to drop their products to all-time low prices during Prime Day, too, so we’ll be on the lookout for lightning deals and updating

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The 20 Best Amazon Prime Day Fashion Deals Hiding in the Massive Sale

Amazon

We’re about halfway through Amazon Prime Day, and the deals just keep getting better. While you may have been keeping an eye out for sales on home products and discounts on tech devices, we’re here to tell you that the Prime Day fashion deals are just as good. From outerwear to denim and even workout clothes, there are Prime Day sales happening in pretty much every fashion category available on Amazon.

This Bellivera Faux Leather Jacket is the number-one best-selling women’s faux leather jacket on Amazon, and you can get it right now for less than $28. If you need a new puffer for the cold months ahead, you’re in luck because this Amazon Essentials Heavy-Weight Long-Sleeve Full-Zip Hooded Puffer Coat is on sale for just $38. You can also cozy up in this Kirundo Faux Shearling Pullover that’s only $21 right now. As one reviewer said, “I never

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The Best Beauty Deals to Shop During Amazon Prime Day 2020

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If you’re used to shopping for beauty products, you know that sales on skincare and makeup are far and few between—and that is exactly what makes Amazon Prime Day so thrilling. Suddenly, a broad range of iconic, staple formulas are available at a fraction of their everyday retail price. The only issue? There are a lot of Prime Day beauty deals this year, which can make finding those tried-and-true formulas—like effective anti-aging moisturizers and hair care systems designed to thicken hair—that much more difficult. To streamline the process, we went ahead and culled some of the best deals we can find, which are listed here. You’ll need to act quickly, however, before the Prime Day sale ends on October 14. These prices (and products, for that matter) won’t last.

Related: The Best Anti-Aging Products You Can Buy on Amazon

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Anti-Aging Moisturizer

You’d recognize this

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Amazon Prime Day, other sales events start holiday shopping season early

Oct. 13 (UPI) — Occurring later this year due to COVID-19, Amazon’s Prime Day began on Tuesday amid direct competition from other retailers that have accelerated the arrival of the holiday shopping season by a few weeks, experts say.

Usually held in July, Prime Day will last through Tuesday and Wednesday. Amazon said it’s spending more than $100 million on promotional activities to aid small businesses and attract new customers during the two-day sale.

Prime Day is available to shoppers in the United States, Britain, the United Arab Emirates, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria and Australia.

Competitors including Walmart, Best Buy, eBay, Target and Macy’s have also rolled out big sales to compete with Amazon, transforming this week into an unofficial launch of the holiday shopping season — which typically begins with Black Friday on the day after Thanksgiving.

Amazon’s move to

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